Aptos Challenges Industry Perception with Multi-Channel Brand Campaign

The Solution

How

Use playful copy and visual references to marquee case studies that cement Aptos’s credibility as a CX-forward, modern POS.

In the age of omnichannel retail, great customer experiences can define a brand. In talking with Aptos and conducting brand research, Walker Sands identified the insight that Aptos’ deep industry experience enabled them to excel at helping retailers who center the customer experience. Our creative team built the campaign around this idea, positioning Aptos as an ally and partner to “customer-obsessed” brands, like North Face and New Balance.

Campaign creative centered playful, cheeky copy and visual social proof tied to existing case studies in target verticals, like apparel, footwear and sporting goods. Through bold, colorful visuals and tongue-in-cheek messages, the campaign was designed to stand apart from the retail-tech crowd, nodding at targets’ businesses while incorporating direct messaging about the benefits of Aptos ONE. At every touchpoint, the campaign made clear: Aptos = better CX.

What

Aptos ONE is for leading brands obsessed with the customer experience.

Tapping into brands’ connection to their customers as well as their self-perceptions as customer-focused, this campaign emphasized Aptos ONE as the tool for making great, unified commerce experiences a reality. Snappy copy playing off of vertical- and brand-specific products further emphasized the customer-obsessed appeal, solidifying Aptos as a way to get more products into the hands of satisfied customers.

Where

With a landing page and marquee Aptos ONE intro video at its center, the campaign spanned channels, including:

• Paid: Digital ads, geofenced conference creative
• Owned:  Email, social media content, tip sheets, white papers

Aptos ONE adapted the campaign message across five target verticals: apparel, footwear, luxury, health and beauty, and sporting goods. Additional ABM activations extended the concept to more personal messaging for specific prospects, acknowledging their business while positioning Aptos ONE as the solution for a modern, customer-first POS.

The Results

By highlighting their ability to enable excellent customer experiences, Aptos succeeded at reintroducing Aptos ONE as a POS solution for the modern era. Despite a small target market for the campaign, the landing page has garnered over 22,000 visitors, translating to 271 plays of the Aptos ONE intro video, 21 datasheet downloads and at least one new, campaign-influenced sales win.

And the campaign’s impact wasn’t just external — the bold, more playful creative has influenced the brand moving forward, as Aptos team members seek to continue differentiating their solution in a crowded retail tech market.