John Fairley

“The commonality between science and art is in trying to see profoundly – to develop strategies of seeing and showing.”

Edward R. Tufte

As Senior Vice President of Demand Generation at Walker Sands, John is a strategy architect and technical director, managing the intersection of PR and digital services for one of Chicago’s most sought-after B2B marketing agencies.

A leading digital practitioner for more than 15 years, John has an extensive background in SEO, social media and the use of digital strategies in integrated marketing campaigns for fast-growing B2B and B2C clients across the technology sector.

John was a primary influence behind Walker Sands’ innovative Digital Ecosystem, an approach that emphasizes the intelligent integration of PR and digital marketing services for clients interested in maximizing earned, owned and paid media opportunities.

John is the past winner of the U.S. Search Awards for the best use of PR in a search campaign and has been featured in several publications, including the Chicago Tribune and eWeek. He is active in the Chicago web development/SEO community and has presented at events such as SEO Meetup, SCORE, SocialDevCamp, Social Media Breakfast Club and Social Media Club Chicago.

Specialties

• Digital strategy
• SEO
• UX
• Demand generation
• Conversion rate optimization

Skills

• Integrated marketing
• Integration and architecture
• Development
• Problem solving
• Rubik’s cube

Interests

• Technology
• Startups
• Stage crew management
• Backyard metal forging
• Street art