Erin Spanski

“The most important thing for any of us to be in our jobs is curious.”

Ginni Rometty

Erin is an accomplished researcher, strategist and integrated marketing professional with a passion for connecting business and marketing goals to drive growth for B2B organizations. With 12+ years of experience in marketing for B2B technology companies, Erin has a strong history of building strategies and integrated campaigns that shift perception, generate strong awareness and drive business leads to generate ROI for her clients.

As Senior Vice President, Insights + Strategy Erin leads Walker Sands’ Strategy arm, including research + insights, marketing strategy, and brand strategy. She and her team play a role in leading marketing research and integrated strategy for teams across brand, creative, paid media, SEO, content and public relations clients.

Erin was previously the author of Walker Sands’ widely-renowned Future of Retail Report.

She was also selected in 2018 as one of the nation’s 12 rising leaders in PR to serve as a board member on the PR Council’s first PRC Next Shadow board. Erin’s insights on marketing strategy, business leadership and retail technology analysis have been featured across publications such as Forbes, The Washington Post, AdWeek and Podcasts, such as Martech Zone and DePaul University’s Economics and Strategy Podcast.

Erin earned her MBA with dual concentrations in marketing and business strategy from DePaul University’s Kellstadt Graduate School of Business. She also holds undergraduate degrees from Loyola University Chicago, inclusive of a Bachelor of the Arts in advertising and public relations, a Bachelor of Science in social science psychology, and a minor in studio art photography (film and digital).

Specialties

• Business + marketing goal alignment
• Growth + new market penetration strategies
• Whitespace identification + positioning
• Full-funnel marketing

Skills

• Brand and marketing strategy
• Go-to-market strategy
• Market research
• Problem solving

Interests

• Good food
• Strong coffee
• Stringed instruments
• Tarot card reading