B2B Content Resource Hub

A series of in-depth explainers outlining how we help businesses like yours craft world-class, optimized B2B content.

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Your go-to hub for all things B2B content.

As a B2B marketer, you already know the essential role content plays in engaging audiences, establishing your brand as a thought leader, and guiding sales prospects through the funnel.

But crafting and amplifying B2B content is easier said than done.

So, to help you make the most of your brand’s content, we’ve developed a series of meta content pieces that offer a concise yet in-depth look at how to strategically craft deliverables that move the needle on your organization’s business goals.

The Road to Better B2B Content Starts Here

Maybe you’re interested in exploring where B2B content is headed next. Or maybe you need actionable advice about how to develop a specific content asset. Whatever you need, you’ve come to the right place.

A B2B Blog Post About B2B Blogs

Blog posts are the bread and butter of many brands’ B2B content marketing strategies. So, why does creating a blog program that drives results feel like rocket science? In this post, we break down best practices and the most common missteps we see brands make in their blog programs.

Optimize your blog program

A Case Study on B2B Case Studies

Highlighting your brand’s achievements and strategic thinking is one of the most effective ways to build credibility with your target audiences. And that makes knowing how to produce a high-impact case study an essential part of any content marketing strategy.

Highlight your success stories

A Tip Sheet on B2B Tip Sheets

Tip sheets are an exercise in getting to the point and providing concise, actionable tips for a topic your audience is interested in. When they’re done right, tip sheets can be a goldmine for lead generation and brand recognition.

Offer actionable insights

A White Paper on B2B White Papers

B2B buying is often a painstaking process, with decision-makers spending months on research and analysis. White papers can help. By offering prospects a deep dive on a relevant industry topic, you can equip them with the tools they need to make the right buying decision.

Strengthen your thought leadership

Our B2B Content Industry Deep-Dive

Download here

Generative AI, the tech recession, and the Great Resignation redefined the B2B content landscape over the past five years. But what does the future of content marketing hold for brands? And how can you position your brand for success? Check out our newest report, The Future of B2B Content 2024, to learn more about where B2B content is headed.