Capabilities – Insights + Strategy

B2B Buyer Journey Services

Boost conversion rates and accelerate sales velocity with buyer journey research that helps you better segment your audience and reach B2B buyers with the right message at the right time.

Move your ideal B2B buyers down the funnel faster

Understanding the customer journey is key to scaling marketing efforts — but marketers often lack the data and insight to deliver the right messages at the right time to each target persona. Walker Sands applies a blend of qualitative and quantitative buyer journey mapping methodology to understand your audience’s pain points, challenges, purchasing criteria and desired outcomes.

With this comprehensive view of how B2B buyers move within your marketing funnel, we can target each persona with new messaging and outreach strategies optimized for their unique path to purchase. The result: marketing strategies that more effectively drive outcomes from lead generation to revenue growth.

Tablet mockup of a persona presentation from Walker Sands.

Explore more outcomes and solutions

Position

Claim your place in the market and sharpen your competitive edge.

Growth

Build pipeline and generate leads to expand your footprint.

Reputation

Make your brand’s name mean something to your audience.

Engagement

Build authentic connection and turn audiences into advocates.

Insights + Strategy

Research + insights, integrated marketing strategy, buyer journey analysis, channel strategy + media planning and account-based marketing (ABM)

Branding

Brand strategy and messaging + creative expression

Content

Content strategy, editorial content, sales enablement materials and original research

Creative

Campaigns, graphic design + illustration, video + animation and copywriting

Demand Generation

Paid digital media, search engine optimization (SEO), marketing automation + email, martech stack integration + optimization and conversion rate optimization

Public Relations

Media relations, data-driven PR, product launches and awards + speaking opportunities

Social Media

Social media for brands + executives and influencer marketing

Web

Website design, search-optimized content and site performance

Technology

Partner with an agency with deep expertise in AI, cloud and IT services, cybersecurity, financial technology, HR tech, martech, retail tech, and more.

Healthcare

We’ll help you tell the story of how you’re improving health outcomes and transforming patient care.

Manufacturing

Manufacturing quality goods takes expertise and precision — just like effective B2B marketing. Let us take your manufacturing brand to the next level.

Professional Services Consulting

In a crowded field, deploying modern marketing techniques can boost your professional services firm ahead of the competition.

Supply Chain + Logistics

Supply chain management requires both a global perspective and granular attention to detail. Your B2B marketing should do both too.

Never miss a step of the buyer journey.

Erin Spanski
Senior Vice President, Insights + Strategy