Strategic Communication Services for B2B Companies
In today’s B2B landscape, strategic communications professionals demand standout storytelling across traditional and emerging channels — and that’s exactly what our services deliver.
Reach your target audiences with strategic B2B communications
In today’s fragmented media landscape, the real differentiator is your brand’s story. That’s why we start with establishing a narrative that’s deeply rooted in your business and crafted to build trust and credibility. From there, we identify where your audiences are and map out the right mix of channels — earned, social,
events, paid and everything in between — to amplify that story in a way that drives tangible results. Whether you’re looking to establish your brand as a thought leader, drive engagement with a revitalized social media presence or generate buzz for an important product rollout, Walker Sands has the experts to help.
B2B strategic communications case studies
Our strategic communications services for B2B leaders
Accelerating business growth through strategic communications takes a deep understanding of your business, industry and customers — and the flexibility to adjust your mix of strategies and channels as the world evolves around us. Here’s a taste of what our approach looks like in action.
Public Relations
The media landscape is rapidly evolving, with influencers, podcasts, newsletters, analysts, and independent creators playing an increasingly influential role alongside traditional outlets. We’ll help you navigate those intricacies through relationship-driven, ABM tactics that support the development and ownership of your unique story, whether it’s via thought leadership storytelling, data-driven narratives or growth milestones like a funding round, IPO or M&A.
Social Media
B2B social isn’t a sales pitch — it’s a conversation. To earn attention and trust, brands need to provide tangible value for their audiences. We’ll help you create scroll-stopping content and channel-specific strategies that spark real engagement with the audiences who matter most — whether it be analysts, influencers, or other key decision-makers.
If a stranger approached you at a cocktail party, and the first thing they did was try to sell you something, would you buy from them?
Probably not. Instead, the best cocktail party guests are relationship builders who add value rather than self-promote
B2B social media marketing is no different. Driving awareness, credibility and engagement on organic social media requires a content mix that educates, entertains and inspires, so you can build meaningful relationships with target audiences over time — whether you’re mingling with reporters, analysts, influencers or other decision-makers.
We can help you design and execute a social media strategy that engages and delights, powered by audience-obsessed content and channel-specific strategies.
Build authority with strategic, outcome-driven communications
How can strategic communications solidify your presence in the global market?
“The Walker Sands team has secured more top-tier press for us than any other privately-owned SaaS company I have ever worked for.”
Jake Sorofman
CMO, Visier
Walker Sands B2B strategic communications FAQs
What is a B2B strategic communication agency?
A B2B strategic communications agency provides communications services to organizations that sell products or services to other businesses rather than to individual consumers. The core objective of a B2B strategic communications agency is to help its clients build and maintain positive relationships with other business decision-makers, industry partners and the media, with the ultimate goal of enhancing the client’s reputation and driving business growth in their respective industry.
How does strategic communication differ from traditional PR?
As the media landscape evolves, traditional publications and outlets have become just one cog in a larger machine. The New York Times has to compete with independent SubStack newsletters, while influencers and creators carry more influence than ever. In short, B2B brands can turn to more channels to achieve their PR goals, and they need to make good use of them. This shift means strategic communications teams are essential — especially those that can integrate traditional PR principles with a multi-faceted approach tailored to new media.
What role does earned media play in training LLMs like ChatGPT and Perplexity?
Today there is no clear method to determine the awareness impact of earned and owned web domains, a challenge that is multiplied by the growing list of relevant LLMs and Gen AI platforms. That’s why Walker Sands has developed the AI Domain Impact Index, a proprietary scoring methodology that evaluates how likely different media content is to influence Generative AI responses. This model allows us to partner with our clients to plan smarter media strategies by identifying outlets most likely to impact AI-generated search results, measure AI visibility by assessing how earned and owned content contributes to brand inclusion in Gen AI responses, and optimize PR efforts to ensure media placements are structured for AI too. As AI-driven search continues to evolve, we’re helping brands stay ahead by integrating these insights into their PR programs.
How to accelerate your B2B strategic communications initiatives
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Establishing IPO Readiness: Building Your Brand Beyond the Balance Sheet
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What Makes a Good Story in Today’s Media Climate?
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Power your marketing outcomes with B2B strategic external communications.
Executive Vice President + Managing Director, Seattle