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Welcome to the Walker Sands Resource
Center! Here's where we collect our thoughts
and share them with you. You'll find helpful articles
and other resources that can assist you with critical
marketing and communications issues. Some articles
are general in nature and some are industry specific,
with case studies to highlight the subjects.
Short and to the point, these articles make an ideal
quick read for all levels, from college student to
senior executive. The links below will take you to
the articles. Enjoy!
- How
to Pick a Public Relations Firm. Choosing
the right agency to work with is a critical decision.
We give you some tips and techniques that will
help you to pick the firm that will best achieve
your communications goals.
- How
to Sell to CIOs. What does a marketing and
communications firm know about selling technology
products and services? Plenty. Read this article
if you sell to CIOs and are interested in extending
and accelerating your selling success.
- More Articles Coming Soon!
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