CHICAGO – April, 2006– Walker Sands Communications announced its new position as the public relations agency for 4th Generation Systems, providers of sales management curriculum aimed at improving company performance, productivity and results of their sales, management, marketing and customer-focused business strategies.

“Our objective is to provide our clients with information that is challenging, stimulating and results-oriented,” said Dirk Beveridge, president and CEO of 4th Generation Systems. “Choosing Walker Sands Communications was an uncomplicated decision. We communicated what direction we saw our company going in the future and they immediately reciprocated our thoughts. They offered new insight concerning sales strategies and company branding that was both exceptional and clever.”

The Walker Sands team, headed by Ken Gaebler, CEO of Walker Sands Communications, will work collectively with 4th Generation Systems to develop a strategic PR and marketing plan aimed at achieving their company goals and visionary growth.

“4th Generation Systems is a company that is sincerely dedicated to sales education,” said Gaebler. “We are delighted to work with them to foster their future business plans.”

About 4th Generation Systems

4th Generation Systems helps distributors, manufacturers and supply firms build more meaningful and focused sales and marketing organizations through a combination of employee development strategies – all focused on achieving better business results.

4th Generation Systems helps business leaders get results through inspiring and interactive approaches. Offering integrated classroom learning with an online curriculum that includes personal coaching, team collaboration and real-world challenges, their programs are tailored to each client situation. More than 3,000 companies have deployed the 4th Generation Systems approach to generate higher sales, greater margins and more sustainable profitability.

About Walker Sands Communications

Walker Sands Communications helps technology-centric companies expand their businesses through results-driven public relations and marketing communications. Walker Sands Communications leverages highly-specialized knowledge and expertise in the area of technology, business building, and marketing to deliver superior results for its clients. Walker Sands Communications is based in Chicago, Illinois. Visit www.walkersands.com for more information.

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