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Since the beginning, we've recognized the
value of providing a comprehensive line of communications
services. Dedicated specialists at our firm have developed deep
skills in a variety of important communications areas, including:
Strategic Marketing | Public
Relations | Design
Strategic Marketing is the key to everything we do at Walker Sands. Our offerings in this area include:
- Strategic
Counsel. We help you to define an initial strategy and we
work with you to make strategic adjustments based on market events,
industry dynamics, and business conditions. Our marketing consultants
provide ongoing counsel to you throughout our partnership.
- Valumetric
Assessments. Our ground-breaking vMRI Scorecard provides quick
insights and directions that lead to more effective marketing
strategies. Our assessments look at program effectiveness as well
as message clarity, distinction, and articulation to help you
plot future programs. A vMRI assessment is your surest way to
get the highest ROI from your sales and marketing efforts.
- ROI Valumetrics: Validate Your Multi-Dimensional Value. As your independent value auditor, we assess the value of your solutions on many levels -- economic, operational, cultural and strategic -- to reveal your multi-dimensional value. If prospects expect you to prove your return on investment, we will bring that proof to life.
- Value Point Research: Identify What Matters Most to Them. Through market conversations, we provide insights into what your prospects crave, fear, read, admire, and value. We tap into the minds of your audiences to provide deep insights that lead to better business decisions. Our results support product development as well as sales and marketing.
- Positioning
Workshops. We assist with company positioning, product positioning,
and positioning your executives as industry spokespeople.
- Product
Launch. We provide you with advice and assistance on all aspects
of your new product launch, everything from the overall strategy
to tactical execution of individual components of the launch plan.
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Good public relations is an essential enabler of organizational success. We can support you in all aspects of public relations, including:
- Media Relations.
As a full-service PR agency, we pursue a wide range of activities
to facilitate your getting coverage in the media, utilizing our
extensive network of media contacts.
- Media
Training. We work with your executives to improve their success
rate interacting with important audiences, including the press,
research analysts, and investors.
- Press
Tours. We facilitate press and analyst tours in conjunction
with new announcements at your company and take all the necessary
steps to ensure that your tours are highly productive and deliver
the results you expect.
- Corporate
Communications. We work with you to prepare internal and external
communications that promote better understanding of your organization.
- Crisis Management.
When a crisis occurs, we work with you to help you make the best
of it by leveraging "tried and true" crisis management techniques.
- Investor
Relations. We offer our investor relations services to public
companies, private companies that plan to go public, and private
companies that have a private investor base. We work with you
to enhance the investment community's attraction to and perception
of your company.
- Industry
Analyst Relations. We identify key analysts, make proper introductions,
and ensure that you get the most out of your analyst relations
program.
- Events.
We help to arrange special events that can draw attention to new
products, new services, or other important company events.
- Speaking
Opportunities. We find spokesperson speaking opportunities
so that you can gain visibility in the market.
- Awards.
We nominate your products, services and executives for prestigious
awards that can dramatically accelerate your positive positioning
in the market.
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By augmenting our strategic marketing and public relations offerings with best-in-class design services, we are able to provide one-stop-shopping for outsourced marketing and communications services. Our design services include:
- Corporate
and Brand Identity. We believe strong brand marketing starts with
well structured corporate and brand identity systems. Let us assist you in defining
an identity that is compelling, memorable and enduring.
- Web
Site Design and Redesign. We offer a full-service web development
team that can create a new site for you, redesign your old site,
or build powerful microsites for select audiences.
- Advertising.
We develop creative, artful yet practical advertising that is intelligently designed to stimulate prospects in your target audience and get them to respond to your calls to action.
- Marketing Collateral. Great marketing collateral starts with a simple rule: Quickly communicate the key benefits of your offering to your prospective customers and do so in a visually compelling fashion. Our designers take that to heart when they are developing collateral materials to jumpstart or reinvigorate your marketing efforts.
- Packaging Design. Images influence buying decisions, and your packaging is often your first and only opportunity to capture customer attention. Our award-winning designers specialize in focus-grabbing, user-centered packaging design.
- User Interface Design. Does anything sell better than a seductive yet highly-functional user interface? We've got a user interface design methodology that can't be beat. Check it out!
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