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Mike Santoro is a Senior Account Manager with Walker
Sands Communications.
Mike is an integrated marketing and media communications specialist,
with nearly five years of experience in the industry. He is a well
respected member of the American Marketing Association (AMA) and
the Public Relations Society of America (PRSA) and focuses on planning
and executing successful client marketing plans and media relations
programs.
Mike's background is in business to business marketing and technology,
stemming from his experience at Technology Advisors Inc., a top
CRM consulting firm and reseller of Microsoft and Sage business
solutions. Mike headed the marketing department as the Marketing
Manager where he advised strategic direction in brand identity,
Internet marketing, direct marketing, advertising, and graphic design.
Mike currently blogs on integrated marketing tactics at Duct Tape
Marketing, one of the Internet's most popular sales and marketing
blogs. Mike also spent two years reporting at the Bugle Newspapers,
a Chicago Suburban weekly, and has been independently published
at IndustryWeek, CRM Magazine, CRM Marketplace, and Customer Inter@ction
Solutions Magazine.
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